Email Recruiting Strategy

Companies are often reluctant to use email recruiting campaigns due to several issues related to spam, security, or email readers that exclude images. In spite of these difficulties, there are several recruiting benefits that can come from a targeted email campaign.

Today’s recruiting efforts are much more creative than  the typical print ads in Sunday newspapers and Career Day booths on local college campuses or job fairs. Yet companies still are coming up short in their search for qualified employees.

Does your business struggle with or need to streamline e-mail recruiting efforts?  We help clients execute and successfully manage an effective  e-mail recruiting campaigns. Wouldn’t you like to know which Loan Officers in your market are thinking about making a move to another company?

Benefits to Performing a Targeted Email Campaign

A targeted email campaign utilizes the millions  of candidate profiles and email addresses that are currently stored in an  organization’s Applicant Tracking System (ATS) or an online job site’s resume  database. Since candidates can be sorted by geography or job type, there is little to no extra work on your end other than deciding who you want to target with the email. Once you decide on this, you work to create a customized email message geared towards the candidates you want to attract and hire.

Capture More Passive Candidates

Companies lose nearly 90% of their career site visitors who leave without applying for any jobs – that’s a lot of missed opportunity! Why does this happen? The main problem is that employers force candidates through a 30 to 45 minute apply process as the only way for candidates to introduce  themselves to their company. This typical strategy will scare away 99.9% of passive candidates for sure.

Targeted emails achieve exactly what you are searching for with your recruitment efforts. You receive the benefit of Job Postings in that your email reaches relevant candidates searching for a new job.

Creating a Targeted Email Campaign

To create the most effective targeted email message, work directly with your Ideal Candidate database or the online job site to decide exactly who it is you want to target. Once you know your target, customize a message to be sent to candidates. Below are several rules one should follow when creating the message for the email:

  • Keep copy short and concise as long paragraphs prove intimidating and require too much of the recipient’s time
  • Emails should be used to provoke curiosity about your openings
  • Maximize “entry” opportunities by including a “hot link” to your site at the top and bottom of the email
  • Include qualifiers in the copy to attract the right candidates and avoid irrelevant applications
  • Avoid attention grabbing techniques as they can often result in the email triggering a SPAM filter

Adhering to these rules ensures you receive the  best return on your recruitment effort and the best response rate from  recipients. Once your message is ready, the job site emails it to your target  audience where it lands in your target’s inbox.

HR departments could certainly case the  situation – if they had the time and money to conduct elaborate recruitment campaigns. Our experience has shown our services increase existing recruiting efforts from 13-15% to over 50%. Additionally, with our services, we can target geographical markets within a campaign to deliver specialized content to prospective candidates. The EMAC Group with 16 years experience in recruitment of real estate lending, reaches a targeted audience and diverse pool of qualified Loan Officer candidates.

Targeted Job Postings

The EMAC Group, through targeted job-posting we can assist clients with their recruitment challenges, www.emacjobs.com has thousands of monthly visitors who are seeking  career opportunities and access to Featured Ideal Job listings.  Our Loan Officer Recruiting Strategies assist employers in recruiting the most talented Loan  Officers. We offer a creative approach to recruitment, endeavouring  to support employers to widen their recruitment base.

EMACJobs.com will instantly enable visitors to view jobs without having to apply and provides Ideal Job email Alerts, so they can hear about future jobs. They can also easily add Ideal Jobs to their Professional Snapshot and use only one job application for multiple openings.

A changing talent landscape demands an innovative response. Organizations are turing to the experts to help plan and implement a balanced, forward-thinking and innovative candidate sourcing strategy, while working within their recruitment budget to find you the best talent using the power of online recruitment advertising.

Using our industry expertise we choose the right online solutions for your company and actively manage your online recruitment advertising campaign from initial job order to the selection phase. The EMAC Group is you recruitment partner, not a recruitment agency. We provide you with a tailored online recruitment solution, delivering cost-effective, rapid results.

Activity = Results, by increasing your Hiring Managers overall activity the net results are more experienced individuals joining your team.

As a direct placement search firm, our goal is to be a genuine recruiting partner for companies that wanting to hire the best staff, but lack the knowledge or manpower to gain the full benefits of online recruitment advertising. Cutting back on recruitment costs should be a key part of any company’s recruiting strategy.